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From a Sky report about the new anti-smoking Ads:

Smokers are being targeted by a new TV advertising campaign which aims to scare them into giving up.

Graphic images of polluted blood flowing through the body of a smoker and damaging cells in his brain are used to reinforce the message that smoking increases the risk of dementia and strokes.

The campaign, funded by Public Health England, was launched by the Chief Medical Officer, Professor Dame Sally Davies.

“We know about the serious effect smoking has on the heart and lungs but smokers need to be aware of how much potential damage is being done to the brain and other vital organs through toxins in cigarettes entering the blood,” she said.

“Smoking is the major cause of premature death, with one in two smokers dying prematurely from smoking related diseases, and it is extremely worrying that people still underestimate the health harms associated with it.”

Government figures show more than one in five adults in the UK admits to smoking, at an estimated cost to the economy of £5bn per year in health costs, sick leave and lost productivity.

Sky report and video.